It had to happen, and in Ralph Lauren’s defense, it’s a “protect it or loose it” world. But, come on now. Ralph Lauren has officially petitioned to cancel logos of ‘Human on a Bike Playing Bike Polo’. The company at the receiving end of this is Chunk who has a cool line of Bike Polo shirts . Check out all the gory details in the paperwork that was filed by clicking HERE.
Sound off in the comments,
because if Chunk looses, your club tees may be next.
UPDATE: Some folks have pointed out that Polo has sued the US Polo Association , but the few articles that I did find talk about them suing over the creation of a clothing line that looks pretty identical to RL’s Polo. Usually the complaint in a suit like this, is that customers will be confused with brands too similar (remember todd toys, which is now mcfarlane toys due to a barbie character named Todd?). These folks aren’t confused though. A little shallow, and hilarious in their vanity, but definitely not confused. Maybe they want to claim another brand to be their shit though. Regardless, the US POLO ASSN won their case, and you can go to the mall and buy Fashion Polo gear in cities and states where polo probably isn’t even played. Check out their mall front and magazine ad.
The Big question though is why Chunk did trademark the image of a bike polo player at all? Standard business practice? Something different? We’ll let you know when we find out.