Ralph Lauren Hates Chunk

April 28, 2011

It had to happen, and in Ralph Lauren’s defense, it’s a “protect it or loose it” world.  But, come on now. Ralph Lauren has officially petitioned to cancel logos of ‘Human on a Bike Playing Bike Polo’.  The company at the receiving end of this is Chunk who has a cool line of Bike Polo shirts .  Check out all the gory details in the paperwork that was filed by clicking HERE.

Sound off in the comments, because if Chunk looses, your club tees may be next.

UPDATE: Some folks have pointed out that Polo has sued the US Polo Association , but the few articles that I did find talk about them suing over the creation of a clothing line that looks pretty identical to RL’s Polo.  Usually the complaint in a suit like this, is that customers will be confused with brands too similar (remember todd toys, which is now mcfarlane toys due to a barbie character named Todd?).  These folks aren’t confused though. A little shallow, and hilarious in their vanity, but definitely not confused.  Maybe they want to claim another brand to be their shit though. Regardless, the US POLO ASSN won their case, and you can go to the mall and buy Fashion Polo gear in cities and states where polo probably isn’t even played.  Check out their mall front and magazine ad.

The Big question though is why Chunk did trademark the image of a bike polo player at all?  Standard business practice? Something different?  We’ll let you know when we find out.





  • Peter April 29, 2011 at 4:10 am

    This is some bullshit. I want to slap Ralph Lauren in the face…with my mallet

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  • kev April 29, 2011 at 6:40 am

    ya this is some bullshit. but isn’t it also bullshit that Chunk trademarked the image fo the bike polo player? i’d like to hear Chunk’s reason for trademarking it before i go to bat for them. Are they trademarking all images of polo players with mallets in the air? or just those two?

  • yorgo April 29, 2011 at 9:15 pm

    Ralph Lauren notoriously tried to stop the USA polo team or some similar horse polo-related group from using the word POLO…

  • yorgo April 30, 2011 at 10:13 am

    oops just saw that Doug has the background info on the Polo Association court case:


  • Charley May 1, 2011 at 7:12 am

    haha! They must be nervous because bike polo is taking over!!

  • Alan Pegia May 4, 2011 at 1:30 pm

    yeah! They’ve also tried to stop the European TMs for Chunk’s Bike Polo too – although they’ve only applied to oppose one of the two images. They have opposed both in the USA.

    They are claiming all “polo” – bike polo as well as “horse polo” belongs to them. If they win, then any bike polo image (including your club logos) with a stick in the air will come under attack.

    Me …. I’m writing to the US Trade Mark Office objecting to Ralph Lauren’s attempted monopoly grab on the words “Bike Polo”

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