I recently started a part-time job as a sales associate at Chrome Industries, and on my first day I was having a conversation with one of my female coworkers about the lack of fashionable female cycling clothes. She was complaining about how Levi’s Commuter line completely skipped over the female cyclist demographic, only making jeans and jackets for men. As a male this is something that never crossed my mind; since I never look for female cycling clothes, I’ve never noticed the lack there of. Our conversation ended with me giving her a little hope. I told her about a small company out of Toronto that is looking to give women, for the first time, cycling jeans that are fashionable and durable.
RYB Denim has a simple goal: “to design a universal womens fit jean that provides comfort and durability, style and function, and is worth the value that the wearer can appreciate and then some.” Headed by NAH’s own Chandel Bodner and Modifide Bike Polo’s Steve Sal Debus, RYB Denim plans to revolutionize the cycling fashion world in the near future. Currently they’re testing denims to find the perfect mixture for their jeans, and once they do they will be embarking on an Indiegogo crowdsourcing project to help get the line started.
Head over and LIKE the RYB Denim facebook page to stay up to date with all of their latest announcements!
Another crowdsourcing project that should be on female cyclists radar are the Cycling Chamois Panties by Urbanist. Via Kickstarter, Urbanist has been raising money to get these fashionable and practical female cycling panties on the market. They were hoping to raise $25,000 for the project and with 15 days left, they have raised over $46,000. That is nearly double their goal! To find out more info or to donate to the cause, check out the Urbanist Kickstarter page HERE.