Actually, it would be more accurate to say that RYB Denim is an Indiegogo. ZING! But in all seriousness, RYB Denim launched their crowdsourcing page two ago and then clinched the deal with a launch party last night in their hometown of Toronto. In case you missed out first article about it (find that HERE), RYB Denim’s founder and lead designer is NAH’s own Chandel Bodner, and their “Fabric Specialist” is Modifide Bike Polo’s Steven Sal Debus. Two giant names in North American Bike Polo coming together for female cyclists all over the World!
RYB (which stands for Ride Your Bike) Denim is looking to collect $25,000 in donations so that they can afford “custom crafted denim, manufacturing costs, and distribution of this premium quality jean.” To help the funds roll in, they are offering perks for different levels of donation. They are offering everything from tank tops, to pre-orders of jeans, to custom RYB Denim Brooks saddles. To find out more information on the company or to help their cause, head over to the RYB Denim Indiegogo page!
To help drive you to the RYB Denim Indiegogo page, here is the promotion video that they threw together: