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Art, Culture, Product

Ralph Lauren Hates Chunk

April 28, 2011
Screen shot 2011-04-28 at 5.48.53 PM

It had to happen, and in Ralph Lauren’s defense, it’s a “protect it or loose it” world.  But, come on now. Ralph Lauren has officially petitioned to cancel logos of ‘Human on a Bike Playing Bike Polo’.  The company at the receiving end of this is Chunk who has a cool line of Bike Polo shirts .  Check out all the gory details in the paperwork that was filed by clicking HERE.

Sound off in the comments, because if Chunk looses, your club tees may be next.

UPDATE: Some folks have pointed out that Polo has sued the US Polo Association , but the few articles that I did find talk about them suing over the creation of a clothing line that looks pretty identical to RL’s Polo.  Usually the complaint in a suit like this, is that customers will be confused with brands too similar (remember todd toys, which is now mcfarlane toys due to a barbie character named Todd?).  These folks aren’t confused though. A little shallow, and hilarious in their vanity, but definitely not confused.  Maybe they want to claim another brand to be their shit though. Regardless, the US POLO ASSN won their case, and you can go to the mall and buy Fashion Polo gear in cities and states where polo probably isn’t even played.  Check out their mall front and magazine ad.

The Big question though is why Chunk did trademark the image of a bike polo player at all?  Standard business practice? Something different?  We’ll let you know when we find out.

 

Art, Product

2009 hbpwc Brooks saddle

April 28, 2011
Screen shot 2011-04-28 at 5.33.41 PM

Ran across this today, there are 2 more of these saddles available on amazon.  Brooks is always pricey, but always worth it.  Check it out. Kinda like when I found 1st press Swiz Vinyl at the Dischord warehouse a year after it went out of press.

The Swift HBPWC Philadelphia is a limited edition of 250 saddles, featuring red leather top and the impressed logo of the first Hardcourt Bike Polo World Championships held in Philadelphia in 2009.


Art, Culture, Video

Official FIXATION Trailer

April 25, 2011
Screen shot 2011-04-25 at 5.18.16 PM

The new Fixation trailer was uploaded on Easter, and it has a little Hardcourt Cameo at the 1:23 mark. Give it a look see.

From their Vimeo Page: Fixation is a true life documentary focusing on the thrilling world of single speed cycling. Shot over the course of 12 weeks, Fixation captures, for the first time, the excitement and popularity of this growing sport from all perspectives. With the resurgence of single speed bikes we discover the appeal to having only one gear. Single speeds are the original form of bicycles but technology has come so far, providing multiple speeds for faster and easier riding, yet single speeds, fixed and freewheel continue to have a strong following. The range of riders is vast, from professionals to the casual everyday rider. Their styles and motives are different but the outcome still seems to be the same, the freedom, simplicity and the challenge of having one gear is what brings them back to the basics. We will explore the full spectrum of the lifestyle: Messengers, Olympic Racing, City Riders, Bike Polo, Brakeless, Freestyle and more. Discover the passion, freedom and excitement behind only having one gear.

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